Market Strategy Development for RAMC Events.

Umar Ishfaq, 01-321201-029; Abbas Haider, 01-321201-036

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dc.contributor.author	Umar Ishfaq, 01-321201-029
dc.contributor.author	Abbas Haider, 01-321201-036
dc.date.accessioned	2022-04-25T07:10:18Z
dc.date.available	2022-04-25T07:10:18Z
dc.date.issued	2021
dc.identifier.uri	http://hdl.handle.net/123456789/12716
dc.description	Supervised by Dr. Syed Ali Abbas	en_US
dc.description.abstract	RAMC Events is an event management company based in Islamabad F-11. We undertook . this project to devise a marketing strategy and present a marketing plan for RAMC. In this study, we were able to identify the key issues and sh01icomings in the marketing plan. The research methodology comprised of semi structured interviews with the company management and questionnaires from the customers and potential customers so as to get their expectations regarding an event management company. Based on the analysis of the results driven, it was identified that RAMC lacks in a substantial marketing campaign and more so, on digital channels such as the various social media platforms. We developed a comparison with the competitors of RAMC with a focus on marketing strategies and assisted RAMC in what needs to be done in terms of maddening plan to stand out and sustain among lots of emerging event management companies	en_US
dc.language.iso	en	en_US
dc.publisher	Business Studies BUIC	en_US
dc.relation.ispartofseries	MBA (MKT);MFN-P 10388
dc.subject	Market Strategy Development	en_US
dc.subject	RAMC Events	en_US
dc.title	Market Strategy Development for RAMC Events.	en_US
dc.type	Project Reports	en_US