Abstract:
RAMC Events is an event management company based in Islamabad F-11. We undertook . this project to devise a marketing strategy and present a marketing plan for RAMC. In this study, we were able to identify the key issues and sh01icomings in the marketing plan. The research methodology comprised of semi structured interviews with the company management and questionnaires from the customers and potential customers so as to get their expectations regarding an event management company. Based on the analysis of the results driven, it was identified that RAMC lacks in a substantial marketing campaign and more so, on digital channels such as the various social media platforms. We developed a comparison with the competitors of RAMC with a focus on marketing strategies and assisted RAMC in what needs to be done in terms of maddening plan to stand out and sustain among lots of emerging event management companies
