EFFECTS OF HUMAN RESOURCE FACTORS ON EMPLOYEE RETENTION IN THE QUICK SERVICE INDUSTRY OF KARACHI, PAKISTAN

Abstract

Purpose: Employee retention is very critical issue now a days, organizations must deal with increasing rate of employee turnover. The purpose ofthis study is to determine the impact of Human Resource factors on employee intention to leave and how it improves employee retention in the Quick Service Industry in Karachi, Pakistan. Method and Design: To study the impact of independent variables on dependent variable, the structured survey was directed with the help of email and electronic survey form. Sample of 384 employees of quick service restaurants of Karachi, Pakistan was used to gather data for further examination. The proposed research model was tested by using data with the help ofRegression. Findings: The results reveals that training satisfaction have insignificant impact on employee intention to leave as the significance value is (0.174, p> 0.05), supervisor satisfaction have significant impact on employee intention to leave as the significance value is (0.019, p<0;95), compensation satisfaction have insignificant impact on employee intention to leave as the significance value is (0.223, p> 0.05), job satisfaction have significant impact on employee intention to leave as the significance value is (0.000, p< 0.05) and job stress have insignificant impact on employee intention to leave as the significance value is (0.000, p< 0.05). Limitations: The main limitation ofthis study is that in our country the quick service industry is very dispersed therefore, collecting data from their employees was very problematic. Another limitation is that I was conducting research during the Covid-19 pandemic situation due to which data collection and execution ofthe research was very challenging. Recommendations: The study suggested that future research can be carried out to determine more factors which has impact on employee intention to leave and that can improve employee retention other than human resource for any other industry as well. Further this study also suggests focusing on other industries of Pakistan because of the limitation ofcurrent research due to the Covid-19 pandemic situation.