Abstract:
Purpose
The purpose of this study examines the significant components of service hospital
equity i.e. perceived hospital quality, service patient loyalty and hospital image in the health
care sector of Pakistan.
Methodology & Design
The target population integrated for this study are patients of health care centers i.e.
hospital, clinics and health centers. Data has been collected from 335 patient of different
private hospital of Karachi-Pakistan. Statistical technique for result testing regression
analysis has been used.
Findings
Conclusively, it has been estimated that healthcare industry is major growing industry in
Pakistan. It has been recorded that perceived service quality of particular hospital performing
as one of the most significant dynamic on which generates hospital’s image, patient loyalty
and hospital equity
Limitations
Despite the fact that of a considerable measure of diligent work and difficult employment,
there are as yet a couple of limits of this Study. The underlying restriction is expense and
geographic area. In view of a low expense, the examination is led in single city that is
Karachi
Recommendations
This research provides way out in this uncovered area in health care sector, service quality in
health care sectors considering as competitive advantage on which hospital marketing
managers making strategies in order to pull high frequency of customers
