Website Quality and Repurchase Intention.

dc.contributor.author	Sahibzada Muhammad Adil, 01-222181-020
dc.date.accessioned	2022-04-19T07:50:41Z
dc.date.available	2022-04-19T07:50:41Z
dc.date.issued	2019
dc.identifier.uri	http://hdl.handle.net/123456789/12669
dc.description	Supervised by Mr. Umar Chaudhary	en_US
dc.description.abstract	Online Shopping trends are developing quickly these days. Interest by the primary players in this industry shows that there is space in this e-commerce business. As e-commerce business is growing and its also convenient compare with traditional shopping, interest is growing particularly by Gen Y. The commonness of web-based shopping has raised the enthusiasm of the retailers to concentrate on this region. Subsequently, this examination was to decide the connection “between Website quality and online Purchase Intention”. A sample of 230 online shoppers was collected and tested on SPSS. Test results revealed that overall website quality positive impact on repurchase intention for online shoppers. Most important qualities which important for online buyers are Security, Service quality and Visual appearance	en_US
dc.language.iso	en	en_US
dc.publisher	Business Studies BUIC	en_US
dc.relation.ispartofseries	MBA (MKT);MFN-T 9865
dc.subject	Website Quality	en_US
dc.subject	Repurchase Intention	en_US
dc.title	Website Quality and Repurchase Intention.	en_US
dc.type	Thesis	en_US