Abstract:
Online Shopping trends are developing quickly these days. Interest by the primary players in this industry shows that there is space in this e-commerce business. As e-commerce business is growing and its also convenient compare with traditional shopping, interest is growing particularly by Gen Y. The commonness of web-based shopping has raised the enthusiasm of the retailers to concentrate on this region. Subsequently, this examination was to decide the connection “between Website quality and online Purchase Intention”. A sample of 230 online shoppers was collected and tested on SPSS. Test results revealed that overall website quality positive impact on repurchase intention for online shoppers. Most important qualities which important for online buyers are Security, Service quality and Visual appearance
