The Impact of Corporate Social Responsibility Initiatives on Employees Performance during Covid 19: The Case of Pakistan

Abstract

This study investigated the relationship between CSR and employee performance during COVID 19 pandemic in the context of a developing country i.e. Pakistan. A quantitative research method is used in this study. A survey research design is employed in this thesis. The sample consists of 170 employees. Cronbach's alpha value is 0. 953; hence greater than 0.70, this means that the instrument is reliable. Employee Performance is the dependent variable while CSR is the independent variable which has four sub-indices i.e. Product and Service, Environmental, Employee Information, and Community Involvement. The Stepwise regression results show that the R-square value is 0.743 when only Community Involvement is used as an independent variable, suggesting that Community Involvement explain 74% variation in Employee Performance. However, when Employee Information is used in the model the R-square value reaches to 0.79 i.e. 79% variation in Employee Performance. The results indicate that Community Involvement results in higher Employee Performance. The result is statistically significant at the 5% level. More specifically, an improvement of one unit in Community Involvement results in an increase of 0.44 in Employee Performance. The results further show that Employee Information positively affects Employee Performance and the result is statistically significant as p-value is less than 0.05. More specifically, an improvement of one unit in Employee Information results in an increase of 0.35 in Employee Performance. However, Product and Service, Environmental as well as control variables have insignificant association with Employee Performance.