Abstract:
The aim of this article is to understand the link between trust, technology and supply chain
cooperation and its impact on the operational performance of Pakistan's aviation industry.
Based on the existing literature, a theoretical model was developed and tested using structural
equation modeling. A survey was conducted to collect data on supply chain professionals,
aircraft engineers and cargo handlers working in various airlines and land handling companies
in Pakistan. The results of the research show that through ongoing relationships, trust will
develop and form over time, and can form a competitiveness that competitors do not easily
copy. Trust and technology are seen to have a significant impact on supply chain collaboration
and companies' operational performance. One of the major limitations ofthe study is that the
data comes from one economy, which limits its generalizability in other economies. The study
is a cross-sectional and descriptive sample of the aviation industry at a given point in time.
More detailed tests ofthe relationship between trust, technology, supply chain collaboration,
and operational performance require detailed case studies or longitudinal studies. The results
ofthe study will enable supply chain professionals in the aviation industry to understand the
strategic role of trust and technology in establishing supply chain collaboration to achieve
operational excellence. The paper clearly confirms that trust and technical capabilities
significantly related to supply chain collaboration and operational performance. Most ofthe
early research processes for supply chain collaboration are based on developed economies. In
these economies, the challenges of supply chain collaboration can be predicted, and current
research is based on the environment of developing economies. This study helps the authors
understand the challenges ofsupply chain cooperative management in developing
are
economies.
