ENSURING SUPPLY CHAIN QULAITY PERFORMANCE THROUGH APPLYING SCOR MODEL

Abstract

Purpose: The purpose of this study is to look at the links between the SCOR model and the moderating impacts of customer facing supply chain performance and internal facing performance ofthe company. Methodology & Design: This research study is based on sample questionnaire answers from 350 workers of ecommerce companies. For data analysis, the structural equation modelling technique based on partial least squares is utilized. Findings: The results shows that individually, each decision area has a positive impacts on both customer facing supply chain quality performance and internal facing firm level business performance. Collectively, ‘Make, Source, Deliver and Return are more important to the both customer-facing supply chain performance and internal facing firm level business performance. While the Plan has more positively effects on the customer facing supply chain quality performance. Limitations: The scope of this research is confined to the ecommerce business in Karachi, and it was difficult to do research in Covid-19. Only a questionnaire was used to collect data for this quantitative study. Recommendations: SCOR model have an areas which over all covering the supply chain of any company and also plays an important part in ecommerce firms in order to satisfy the customer needs and also effects on the business internal performance.