Impact of Pricing, After Sale Services & Product Quality on Customer Satisfaction in FMCG Sector

Abstract

The motivation behind this examination is to locate an observational relationship of proposed factors and to discover the effect of pricing, after sales services and product quality on customer satisfaction. This examination basically attempts to provide the information how FMCG organizations of Pakistan can hold their clients by making them faithful through satisfaction, trust, and corporate position. FMCG companies play a very major part in our everyday lives. Like if I talk about from the tooth paste, soap, day by day use things and etc. FMCG organizations have ruled the market and are set to become further. The FMCG business are having some brilliant players. But the scenario is that the new entrants are giving tough competition to the current ones. The best FMCG companies in Pakistan cover the names like Unilever Pakistan Limited, Engro Foods, Nestle Pakistan, P&G Pakistan, Pakistan Tobacco Company and Coca-Cola Pakistan and etc. Basically, the reason for choosing this topic is basically to find out about the Fast Moving Consumer Goods (FMCG) area in Pakistan. My paper has basically focused on criticalness of FMCG sector and the advancement of FMCG in Pakistan, The three primary segments of FMCG, Growth in Pakistan FMCG Sector and difficulties in FMCG Sector.