The Influence of Brand Appearance Factors on Customers Brand Loyalty. A Study of Tetra Pack Milk Users in Twin Cities

Abstract

Aim of the research: This research is aimed to identify the influence of brand-appearance factors over customer’s brand loyalty & for this purpose four factors have been selected these are various social media platforms, advantageous campaigns, relevant content and popular content. Methodology: The nature of the study is deductive that means hypothesis were made on the basis of previous research and hypothesis. This research is based on and extracted from previous researches. This research is explanatory in nature that means cause and effect relationship was analyzed and maintained between independent and dependent variables. In this research independent variables are various social media platforms, advantageous campaigns, relevant content and popular content and dependent variable is customer brand loyalty. This research is pure quantitative and cross-sectional in nature Findings: Hypothesis testing results shows that the entire hypotheses were accepted. This acceptance of results shows that there is a significant influence of brand appearance on social media platforms, advantageous campaigns, relevant content, and popular content on customer brand loyalty. Significance of study: The significance of the study is that this study helps students to analyze the influence of brand appearance factors on customer’s loyalty, secondly this study has highlighted that by adopting brand appearance in business processes lead to customer brand loyalty, with the help of brand appearance techniques