Factors Affecting Islamic Banking in Pakistan.

Abstract

This study has aimed to assess the factors that influence Islamic banking in Pakistan. This study has considered bank’s reputation, religiosity/Islamic teachings, products and services offered, customer service quality and mass media advertisement as the independent variables. Whereas, general behavior of customers has been considered as the dependent variable in this study. However, this study has finalized Islamic banking in Pakistan to testify the relationship between variables mentioned above. The major emphasis in this study has been on assessing the relationship between bank’s reputation, religiosity/Islamic teachings, products and services offered, customer service quality and mass media advertisement (independent variables) and general behavior of customers (dependent variable) in Islamic banking in Pakistan. To prove this relationship, a survey has been conducted through an adopted structured questionnaire regarding this literature, in which customers associated with Islamic banking in Pakistan have been requested to share their experiences by filling the questionnaires. Then, to identify the results on data gathered from the respondents, statistical instruments have been used. Some of the statistical instruments used in this study includes descriptive frequencies, reliability, correlation, regression, etc. Results derived through statistical instruments have shown that there exists a significant positive relationship between bank’s reputation, religiosity/Islamic teachings, products and services offered, customer service quality and mass media advertisement (independent variables) and general behavior of customers (dependent variable) in Islamic banking in Pakistan.