Influence of Money Mobile and Social Network on Financial Inclusion in Pakistan

Abstract

The major purpose of this study is to test the impact of mobile money and social networking on financial inclusion in Pakistan (A case of Islamabad). Furthermore, the result revealed that there is a significant and positive effect on financial inclusion in Pakistan. There are so many variables that explain the literature on financial inclusion. Moreover, the importance of each factor is also defined for this study. A quantitative research approach was used for this study and to collect information with the help of a questionnaire design. Thus, the findings suggest that the people of Islamabad are much strong influence on mobile money and social networking to promote financial inclusion. Mobile money and social networking are more important for financial growth and planning. The research has identified the overall impact of how people of Islamabad encourage to use these platforms for financial inclusion. The quantitative method was selected to gather data because it provides a larger sample size. The study shows the positive impact of the use of mobile money and social networking on financial inclusion. Analyzing has been done with the statistical methods through SPSS software. Tables and their analysis were used in descriptive analysis and the regression method has been used in inferential analysis so that hypothesis can be tested easily. These methods have been selected to know more about the topic in detail and according to the nature of the topic.