Abstract:
Purpose
purchase and the involvement of customer in website purchases. In this research I gathered
daia of 248 respondents to show the relationship between customer satisfaction and the
website purchase.
Methodology & Design: A data of 248 respondents was collected from the website shoppers
of Pakistan, and the data analysis was done using regression and SPSS software.
Findings: The findings shows a positive and significant relationship between all the
variables. Website information quality has a positive & significant impact
satisfaction. Website security has a positive & significant impact on customer satisfaction.
Perceived risk has a positive & significant impact on customer satisfaction. Design has a
positive & significant impact on customer satisfaction.
on customer
: The research was conducted on the website shoppers only which limits the
under observation. Due to pandemic we
Limitations:
population and a very small group of people
have to conduct an online research which limits oui respondents.
were
Recommendations: should continue to enhance their usability, The website owners
incorporation of a site search engine,
website, and customers’ privacy and security should be the first priority
ing suitable text-inside links, maintaining material
on website owners.
