IMPACT OF SUPPLY CHAIN MANAGEMENT PRACTICES ON COMPETITIVE ADVANTAGE AND FIRM PERFORMANCE IN THE RETAIL CONTEXT: A CASE STUDY OF PN NAVAL MARTS

Abstract

Purpose: The main purpose of this study was to determine the impact of Supply Chain Management Practices on Competitive advantage and Firm Performance in the retail context of PN Naval Marts. Methodology & Design: The type of research was explanatory. The population of this study comprised of all the employees particularly responsible for overseeing the supply chain activities of PN Naval Marts mostly focusing on Karachi. Furthermore, convenience sampling was used to collect primary data of 385 respondents. Findings: The First hypothesis of the study has been accepted because the results are showing positive and significant effects. Therefore, it can be stated that there is a noteworthy influence of SCMPs on Competitive Advantage in the retail context. The second hypothesis ofthe study is also accepted because results are showing positive and significant effects again in this case. Therefore, it can be stated that there is a substantial impact ofSCMPs on Firm Performance in the retail context. iniplications: All stakeholders in the supply chain of PN Naval Marls are to be fully apprised of the importance of SCMPs and subsequently their impact on CA and FP. Preferred suppliers may be shortlisted from approved suppliers of PN Naval Mart keeping in view exceptional performance, consistent on time delivery along quality assurance oftheir lespective products and services.