HOW SOCIAL MEDIA USAGE AFFETS EMPLOYEES’ JOB SATISFACTON AND TURNOVER INTENTION

Abstract

Purpose Social media usage are increasing day by day in an organization the purpose ofthis research is to define that now a days how differently effects the work-related and social-related social media usage on employees’ organizational commitment, job satisfaction and turnover intention (Liu & Bakici, 2019). Methodology & Design This is an exploratory research, for this research to carry out the deductive approach is adopted have 9 hypotheses. This research model is to show some different reasons ofsocial media usage affect employees satisfaction level and turnover intention in the Pakistani context (Ridgeway & Diekema, 1992). Cross sectional surveys will conduct and then generate valid responses for analysis from employees (including textile sector’s employees for the population). Findings The findings of the research shows that that there is impact on employees’ the usage of social media in different organization, individual’sjob engagement, individual organizational engagement, and individual organizational commitment on employee s individual job satisfaction (Alwagait et ah, 2015). This study shown that there is a direct impact on job satisfaction and turnover intention. According to this research employees are more motivated to increase the level ofsocial related website usage and work related the use ofsocial media. Limitations The first limitation for the research is the COV1D-19 and did only in Karachi city, because had the limited companies to visit, limited cost ofthe research are some reasons, faced some difficulties to collect data (Long et ah, 2012). All the limitations were the reason to effects the findings and result connected ofthis research. Recommendations Organizations are recommended to focus on increase employee’s Satisfaction level and reduce the rate ofturnover intention by the help of increasing their social media usage related work activities (Rad & Yarmohammadian, 2006). These should be a major focus of any organization as it leads to better organization performance.