Abstract:
Purpose
Social media usage are increasing day by day in an organization the purpose ofthis research
is to define that now a days how differently effects the work-related and social-related social
media usage on employees’ organizational commitment, job satisfaction and turnover
intention (Liu & Bakici, 2019).
Methodology & Design
This is an exploratory research, for this research to carry out the deductive approach is
adopted have 9 hypotheses. This research model is to show some different reasons ofsocial
media usage affect employees satisfaction level and turnover intention in the Pakistani
context (Ridgeway & Diekema, 1992). Cross sectional surveys will conduct and then
generate valid responses for analysis from employees (including textile sector’s employees
for the population).
Findings
The findings of the research shows that that there is impact on employees’ the usage of
social media in different organization, individual’sjob engagement, individual organizational
engagement, and individual organizational commitment on employee s individual job
satisfaction (Alwagait et ah, 2015). This study shown that there is a direct impact on job
satisfaction and turnover intention. According to this research employees are more motivated
to increase the level ofsocial related website usage and work related the use ofsocial media.
Limitations
The first limitation for the research is the COV1D-19 and did only in Karachi city, because
had the limited companies to visit, limited cost ofthe research are some reasons, faced some
difficulties to collect data (Long et ah, 2012). All the limitations were the reason to effects
the findings and result connected ofthis research. Recommendations
Organizations are recommended to focus on increase employee’s Satisfaction level and
reduce the rate ofturnover intention by the help of increasing their social media usage related
work activities (Rad & Yarmohammadian, 2006). These should be a major focus of any
organization as it leads to better organization performance.
