Abstract:
The purpose of this study is to identify the impact of the supply chain practices enhancing competitive advantage in retail sector of Pakistan. Quantitative research approach was used for this study and to collect information with the help of questionnaire design. Ten different retail companies were selected, and all the respondents were from the Supply chain, Operations, Inventory, Logistics, and procurement department which have direct relation with the supply chain and operations. Analysis has been done with the statistical methods though SPSS software. The outcome of this can be helpful for retail companies across Pakistan. It elaborates which factors and areas of supply chain should be focused more when a company goes to achieve the maximum level of competitive advantage.
