THE IMPACT OF SUPPLIER FLEXIBILITY ON SUPPLIER PERFORMANCE

Abstract

Purpose The purpose for this study explained that there are various features ofsupply chain flexibility studied before but the study that is influencing supplier flexibility also its effect on supplier performance is evidently absent. The purpose ofthe present study is to remove the hole in the literature. Methodology & Design The study that is conducted for this study is quantitative in the nature in which the empirical results are calculated to find out the clear opinion from the data collection through the questionnaire. The study used the mediation analysis to find out the impact ofthe dependent and independent variables. Data were collected from the manufacturing sectors operating in Pakistan. Findings The finding of the study indicates that effective connection lies linking supplier flexibility with environmental uncertainties while buyer supplier relation, information sharing, quality information and supplier flexibility do not have a positive relationship. On the other hand, supplier flexibility has an impact on supplier performance. Limitations To generalize the findings of this study can be considered as limitation because this study was done in Pakistan in the time of covid-19. Also, this study can be done in larger scale also results can be assessed. Recommendations The results ofthe study can assist decision makers in making further updated decisions about environmental uncertainty questions depending upon the flexibility which they want from their suppliers and information sharing, quality information and buyer supplier relation can be improved. Sharing information about the future needs in demand, the existing technology and use of products can help enhance the trust level between the supplier and buyer. Organizations should Share accurate, timely, complete, and reliable information helps suppliers to boost their ability to act according to the dynamic market conditions by reducing the effects of unpredictable changes. Organization should adapt Practices like coordination with the suppliers and Shared vision should be clear enough to develop the relationship with the supplier.