IMPACT OF HUMAN RESOURCE MANAGEMENT PRACTICES ON EMPLOYEE RETENTION DURING COVID-19 (a STUDY BASED ON KARACHI INDUSTRIAL SECTOR)

Abstract

Purpose Puipose ofthis study is to highlight the impact ofsome Human Resource Management practices which companies should adopt or aim to adopt during the critical times such as covid-19 pandemic in order to retain their employees. Methodology & Design Deductive approach for the research has been used and the type of research is explanatory and research design used is descriptive design. A sample of 400 people was selected from Karachi industrial sector using convenience sampling and data was collected through google forms. Findings Results were obtained using correlation and regression and it was found that except health benefits all selected HR practices have a significant impact on employee retention during covid 19 while health benefits has a less significant impact. Limitations The study was conducted in Karachi so responses are limited to Karachi only also limited HR practices were selected which are supportive workplace environment, financial benefits, internal communication and health benefits. Also this study is limited to covid-19 pandemic. Recommendations Based on the study it is recommended that HR practices are important factors in retaining employees in the organization during covid-19 pandemic so it should be focused and implemented by the organizations in order to retain employees, while health benefits has a less significant impact on employee retention but can be implemented in the organizations because the results of this study were limited to 400 people. This study can also be used for future researches such as global pandemics and other mishaps.