IMPACT OF FINANCIAL COST, KNOWLEDGE AND FINANCIAL RECOMMENDATIONS ON USAGE INTENTIONOF ICC VIA ATTITUDE IN KARACHI, PAKISTAN

Abstract

Purpose The main purpose of this study is to measure the impact of financial cost, knowledge of Islamic Credit Caid, Financial recommendation on the Islamic Credit Card usage intention via attitude. Methodology & Design The research is explanatory in nature, based on quantitative data which was collected through well structured questionnaire duly filled by the credit card users. The data was analyzed through appropriate statistical tools. Findings The findings have revealed that there is a significant amount ofimpact offinancial cost, knowledge and financial recommendation on Islamic Credit Card usage intention. Moreover, the attitude partially mediates the relationship between independent variables and ICC usage. Limitations The research outcomes are based on the Islamic Credit card usage based in Karachi. The data has been collected was not from all the country. One of the other limitations is the time span which was very short to conduct this type ofresearch. Recommendations The findings are instrumental for Islamic banks since the variables are model greatly enhances the logical connectivity. The findings may be used by Islamic banks to formulate the regarding Islamic credit cards.