ACTIVITIES OF GREEN PRACTICES AFFECTING THE LOGISTICS PERFORMANCE: CASE OF ELECTRICAL GOODS INDUSTRY OF KARACHI

Abstract

Purpose The main purpose ofthis study is specifically to analyze the impact ofgreen logistics activities on logistics performance. Methodology & Design Quantitative analysis is used to study this research. 293 responses are collected from the electrical industries of Karachi. A questionnaire is adopted to gather the data and then the data were examined through SPSS. Further Reliability and regression were used to check the link between variables. Findings The results shows that green logistics activities plays key role to achieve effective impact on logistics performance, it’s becoming a key way to secure environment. Green logistics activities have positive impact on logistics performance. Limitations The limitation for this study work is limited to electrical goods industry ofKarachi and it was difficult to research in Covid-19. Collection of data was done by questionnaire only and this is quantitative research Recommendations Green logistics activities plays an important role to active the logistics performance in electrical good industries of Karachi to secure environment and it will become easier to make the environment pollution free