SUPPLIER SELECTION: AN APPROACH OF SUSTAINABLE TRIPPLE BOTTOM LINE

Abstract

Purpose Studies in the area ofsustainable supply chain management suggests that there exists a direct relationship between sustainable supply chain performance and competitiveness, financial, and operational performance of a firm (Keating et al., 2008). Hence, the purpose ofthis paper is to integrate the “triple bottom line (3BL)” approach in the supplier selection decision. Supply chain and the ‘Triple bottom line’ Businesses today understand the importance of preserving the environment and social responsibilities of a firm. However, to achieve higher performance on sustainability, greater efforts are required to transform the whole supply chain thereby leading to sustained competitive advantage in the marketplace (Beske and Seuring, 2014). Studies in the area of sustainable supply chain management suggests that there exists a direct relationship between sustainable supply chain performance and competitiveness, financial, and operational performance of a firm (Keating et al., 2008). Methodology & Design Research tool was Survey questionnaire to collect the data from 94 respondents from Karachi that work in firms ranged from small to large size. The data that was collected was analyzed through factor analysis and linear regression. Findings The results show that the respondents are willing to follow a complete selection process even in the congested economic condition. This could bring some changes in upcoming coiporate world. Limitations The first limitation that was faced was the sample siza selected in the study for the collection is data. Second limitation is the time duration provided to complete this research.