An Empirical Investigation on Causes and Effect Of Bull Whip Effect on Supply Chain Performance: Evidence from Case Study of Pakistan Tobacco Company

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dc.contributor.author Najam-us-Saqib Khan, 01-322182-016
dc.date.accessioned 2022-03-16T07:36:23Z
dc.date.available 2022-03-16T07:36:23Z
dc.date.issued 2020
dc.identifier.uri http://hdl.handle.net/123456789/12306
dc.description Supervised by Mr. Raja Khalid Hafeez en_US
dc.description.abstract The demand driven supply chains require accurate forecasting to predict amplification or shortage of customer need. This paper aims to take a deep dive into causes and effect of bullwhip effect on supply chain performance of fast-moving consumer goods (FMCG) industry. It also documents the phenomenon of demand variability from customer’s end to manufacturing. Based on data from Pakistan Tobacco Company, from perspective of tobacco sector of Pakistan, we try to document the causes and effect of bullwhip effect by empirical study method. en_US
dc.language.iso en en_US
dc.publisher Business Studies BUIC en_US
dc.relation.ispartofseries MBA (SCM);MFN-T 10163
dc.subject Tobacco Company en_US
dc.subject Supply Chain Performance en_US
dc.title An Empirical Investigation on Causes and Effect Of Bull Whip Effect on Supply Chain Performance: Evidence from Case Study of Pakistan Tobacco Company en_US
dc.type Thesis en_US


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