Impact of Environmental Supply Chain Integration on Tourism Industry of Pakistan. A Study for Conservation of Major Tourism Locations of Pakistan.

Abstract

This study has aimed to investigate the relationship between environmental supply chain integration and environmental supply chain management in tourism industry of Pakistan. This study has considered green internal integration, green supplier integration and green customer integration as independent variables. Whereas, environmental supply chain management has been considered as the dependent variable in this study. However, this study has finalized tourism industry of Pakistan to testify the relationship between variables mentioned above. The major emphasis in this study has been on assessing the relationship between green internal integration, green supplier integration and green customer integration, representing environmental supply chain integration (independent variables) and environmental supply chain management (dependent variable) in tourism industry of Pakistan. To prove this relationship, a survey has been conducted through an adopted structured questionnaire regarding this literature, in which employees working for tourism industry of Pakistan, have been requested to share their experiences by filling the questionnaires. Then, to identify the results on data gathered from the respondents, statistical instruments have been used. Some of the statistical instruments used in this study includes descriptive frequencies, reliability, correlation, regression, etc. Results derived through statistical instruments have shown that there exists a significant positive relationship between green internal integration, green supplier integration and green customer integration (independent variables) and environmental supply chain management (dependent variable) in tourism industry of Pakistan. Conclusively, it can be said that environmental supply chain integration positively impacts environmental supply chain management in tourism industry of Pakistan.