Abstract:
The project is based on a company named as Indus pipes. The firm is facing a seasonality issue, the main issue which needed to be addressed as soon as possible in order to generate more cases.Our research mainly focused on the road which set a right direction for Indus pipes. The team started their work by identifying the untapped markets .In this case, Indus pipe is dealing in business and slightly touch the business to consumer market yet. The main objective of strategic group mapping is to gauge companies which are in direct competition and vice versa.
