Create and Establish Digital Marketing Campaign for Milano Square Real Estate

Abstract

Our Final year project is based on the creating a digital marketing campaign for the Milano Square Residence, A project of EELUM Builders & Developers. For this purpose we met Mr. Anees ur Rahman, Business Development Director of EELUM Builders & Developers. In our discussion with Mr. Anees ur Rahman we learnt that EELUM Builders & Developers have initiated a new project by the name of Milano Square Residence and the organization is interested in opting Digital Marketing in order to minimize their marketing cost from convention means. For their previous project EELUM Builders & Developers hired a third party marketing firm, Star Marketing. By hiring Star Marketing the profit margins of EELUM Builders & Developers were affected and as Mr. Anees ur Rahman shared with cost reduction is their priority regarding the Milano Square Residence project along with the lead generation. We came up with the proposal of creating and establishing a digital marketing campaign for EELUM Builders & Developers in order to minimize the cost of the project as well as creating awareness regarding the project in order to generate leads. As the scope of digital marketing is broad and optimistic for the future. We assisted EELUM Builders & Developers in establishing a digital marketing campaign by sharing techniques and methodologies with their team which we have learnt in our Digital Marketing course of our last semester. This report includes the details of our work, as we assisted EELUM Builders & Developers in pursuit of their goals. In pursuit of these goals we helped them in identifying their strengths, weaknesses, opportunities, threats, designing their logo, website, teaser, search engine optimization, training and development on digital marketing, tracking insights, budgeting, graphics, online advertisements, and action plan