Building Customer Retention Strategy and Growth Strategy for LearnOBots

Abstract

Our final project is based on LearnOBots. LearnOBots is a well-known education technology company operating in Islamabad. The purpose of this project is to study actual business scenario and develop solutions by using business tools we studied at university. The methodology used to collect primary data for this project is through interview and meetings. After gathering and analyzing the data we came to know that due to pandemic, the Stem Labs domain of LearnOBots had been affected severely, as all offline educational activities were ceased in campuses. Institutes shifted their classes online and LearnOBots also did the same by starting online coding camps. Moreover there is a lack of uniformity in business operations in (STEM Labs) department at LearnOBots. This leads to a high turnover in registered students on monthly basis and low growth rate in new enrollments resulting in majors losses. There were few constraints during this project which includes limited time, limited resource availability, limitations due to COVID-19 and limited budget as well. We provided some changes to LearnOBots in their operational procedures which includes creating a detail schedule of all the activates on Google Sheets so that each department can coordinate according to it, arrangement of makeup classes on time for students and division of work load among employees. Further more we provided a marketing plan to LearnOBots so that they can get registrations for online coding camps. The communication gaps of the company reduced by using schedules and they started using up uniform digital promotional plans and marketing campaigns for their current online coding camps.