Impact of Societal Marketing on Brand Equity: A Study of Junaid Jamshed (J.)

Muhammad Imran Hassan Ali, 01-220171-108

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dc.contributor.author	Muhammad Imran Hassan Ali, 01-220171-108
dc.date.accessioned	2022-03-07T09:23:48Z
dc.date.available	2022-03-07T09:23:48Z
dc.date.issued	2020
dc.identifier.uri	http://hdl.handle.net/123456789/12208
dc.description	Supervised by Mr. Danish Ahmed	en_US
dc.description.abstract	The purpose of this research is to examine the impact of Societal marketing on Brand equity of Junaid Jamshed J. in the fashion industry, especially the Asian consumer market has been targeted during this research. The target market has mainly from Islamabad and both genders have equally participated in the research, in which 384 respondents have participated in the data collection process. The quantitative approach has been used. Furthermore, a detailed literature review has been collected from past studies to find the limitation of the research. With the help of a detailed literature review, the model of the research has been made. This study gives the initial effort to understand brand awareness especially of Khaadi customers	en_US
dc.language.iso	en	en_US
dc.publisher	Business Studies BUIC	en_US
dc.relation.ispartofseries	MBA (MKT);MFN-T 10080
dc.subject	Societal Marketing	en_US
dc.subject	Brand Equity	en_US
dc.title	Impact of Societal Marketing on Brand Equity: A Study of Junaid Jamshed (J.)	en_US
dc.type	Thesis	en_US