Impact of Mall Environment, Facilities, Leisure, Window display and Mall layout on Impulse Buying Behavior among Young Pakistani Consumers of Twin Cities

dc.contributor.author	Abdur Rehman, 01-321191-002
dc.date.accessioned	2022-03-07T07:41:40Z
dc.date.available	2022-03-07T07:41:40Z
dc.date.issued	2020
dc.identifier.uri	http://hdl.handle.net/123456789/12198
dc.description	Supervised by Mr. Asif Khursheed	en_US
dc.description.abstract	The purpose of this research is to test and identify the variables that contributes in making the customers willing to shop impulse. The variables used in the study are mall environment, mall facilities, mall layout, window display, and mall leisure towards their impact on impulse buying behavior. Most of the variables in the study shows that they affect impulse buying behavior of the customers yet there are exceptions. The data was collected through a questionnaire, which was analyzed, on the software SPSS.	en_US
dc.language.iso	en	en_US
dc.publisher	Business Studies BUIC	en_US
dc.relation.ispartofseries	MBA (MKT);MFN-T 10069
dc.subject	Mall Environment	en_US
dc.subject	Mall Facilities	en_US
dc.subject	Mall Leisure	en_US
dc.title	Impact of Mall Environment, Facilities, Leisure, Window display and Mall layout on Impulse Buying Behavior among Young Pakistani Consumers of Twin Cities	en_US
dc.type	Thesis	en_US