Impact of Mall Environment, Facilities, Leisure, Window display and Mall layout on Impulse Buying Behavior among Young Pakistani Consumers of Twin Cities

Abstract

The purpose of this research is to test and identify the variables that contributes in making the customers willing to shop impulse. The variables used in the study are mall environment, mall facilities, mall layout, window display, and mall leisure towards their impact on impulse buying behavior. Most of the variables in the study shows that they affect impulse buying behavior of the customers yet there are exceptions. The data was collected through a questionnaire, which was analyzed, on the software SPSS.