Abstract:
The purpose of this study is to study the impact of travel blogs/vlogs on decision making of travelers specially tourists in Pakistan. Analysis of blogs/vlogs and their impact on decision making is established through social platforms, which can be a strategic marketing tool for the tourism and hospitality industry. Qualitative method is used to collect data through in-depth interviews on video chats. Interviews were conducted from 20 tourists in Pakistan. Data suggested that tourists prefer contents in blogs/vlogs as a source of gathering data before planning a tour as they find them credible sources of information and help them evaluate options. This study suggests the use of travel blogs/vlogs as a means to enhance the tourism industry of Pakistan and assist marketers to recognize which factors of travel blogs/vlogs inspire potential tourists in decision making
