Effect of Green Purchase on Economic and Social Performance, A case study of Pakistan Retail Industry

Abstract

Purpose- This research has been conducted to inspect the impact of the company policy of going green (green purchasing) and on the socio-economic perfonnance of the company. Today GSCM is considered a driving edge for the company to show them eco-friendly in order to carry out a profitable business. Design/methodology/approach - An adaptive questionnaire from previous literature was given to a sample of 260 respondents from twin-cities. Researchers use the quantitative descriptive approach. Four variables are used to carry out this research work. Findings- The results show that green purclTasing practices of the retail industry do have positive impacts on the social as well as the economic perfonnance of the company. Further, intemal environment management is an effective mediator between green purchase and socio-economic performance. Applied implication - like every researcher, this investigation inspires the brand managers to carry out the green purchase activities in order to earn social as well as economic results from the entire stakeholder. Initially/value- The researcher is focused on offering real-time insights on the impacts of GSCM on the company's socio-economic perfonnance.