Impact of Green Supply Chain Management (GSCM) Practices on sustainable Performance: Food Retail SMEs Perspective in Pakistan

Abstract

Green supply chain management (GSCM) research is so far dominated by studies focusing on manufacturing companies, while research on food retailers is missing. The purpose of this study is to assess the interaction between green in-store activities (environment-related infrastructure and food retail in-store processes), GSCM and sustainability performance outcomes in Pakistan. · The study builds on empirical evidence gathered from 220 responses by Pakistani food retailers to a self-administered survey. The results reveal a positive relation between green in-store activities and GSCM in food retailing regarding sustainability performance. The relevance of these relationships accrues from the positive association between GSCM and food retailers' sustainability performance, which in turn drives economic performance. It is noteworthy that green supply chain practices drive environmental and then also economic performance.