Abstract:
Fashion industry of Pakistan has been recorded as one of the major contributor in the national gross domestic product of the country. This study empirically examines the impact of supply chain integration, strategic and manufacturing flexibilities on finn perfonnance in the fashion industry, taking a sample size of 100, using data from 2010 to 2019. The results of the analysis confirm that supply chain integration, strategic and manufacturing flexibilities have significant positive impact on firm perfonnance. This study is of importance for the local and intonationally operating fashion firms in Pakistan to properly formulate policies and channelize the increasing growth potentials, so that it can foster development in the country
