Abstract:
The role of SMEs in the development of the economy is undeniable. If the SMEs perform better, the whole economy of the country will flourish. This study deals with sustainable performance in the restaurant industry in Islamabad, Pakistan. The main objective of the study is to analyze the main reasons and importance of Sustainable practices, Process innovation and lean practices towards the Sustainable performance of the companies located in Islamabad, Pakistan. Analyzing 200 respondents revealed that practicing SPr, LP and PI, and SPr with the mediating role of LP and PI would lead to higher sustainable performance. As highly positive and significant relationship has been witnessed among the variables which further indicates that all these indicators are necessary for increasing the performance of the industry
