Impact of Mystery Shopping on Customer Satisfaction

dc.contributor.author	Sabeen Ali, 01-221182-029
dc.date.accessioned	2022-02-28T05:46:31Z
dc.date.available	2022-02-28T05:46:31Z
dc.date.issued	2019
dc.identifier.uri	http://hdl.handle.net/123456789/12025
dc.description	Supervised by Mr. Muzammal Sobban	en_US
dc.description.abstract	This comparative research was designed to investigate the impact of service quality on customer satisfaction with mediating role of mystery shopping in the Pakistani banking sector. A sample of 302 respondents, from a public sector / nationalized bank located in the twin cities of Rawalpindi and Islamabad was drawn on the basis of simple random sampling. Data were analyzed through SPSS version 22. Results of the regression analysis indicated that service quality was proved to be a strong predictor of customer satisfaction in case mystery shopping The study concluded that service quality, if managed effectively, can contribute significantly towards customer satisfaction if mystery shopping is concerned	en_US
dc.language.iso	en	en_US
dc.publisher	Business Studies BUIC	en_US
dc.relation.ispartofseries	MBA (MKT);MFN-T 9842
dc.subject	Service Quality	en_US
dc.subject	Mystery Shopping	en_US
dc.subject	Customer Satisfaction	en_US
dc.subject	Pakistani Banking Sector	en_US
dc.title	Impact of Mystery Shopping on Customer Satisfaction	en_US
dc.type	Thesis	en_US