Abstract:
The aim of this study is to determine customer preferences towards different strategies of Digital Marketing used to promote sale growth and customer loyalty of users of Zameen.com. Digital Marketing tools give broad range of opportunities for companies to attract and retain consumers, but they need to know how their customers evaluate their marketing efforts. This research will be considered to analyze how Zameen.com influences satisfaction with the online search experience real state and property industry in Pakistan. This study focus on the consumer's feeling of confidence in the adequacy of the products, services and information provided by Zameen.com, and his or her feeling of being a smart shopper/viewer on Zammen.com, as drivers of the influence of Zameen.com on search process satisfaction
