Effects of Digital Marketing on Sales And Competitive Advantage Case study Related to Pharmaceutical Industry

dc.contributor.author	Usman Jawed, 01-222162-074
dc.date.accessioned	2022-02-25T10:48:33Z
dc.date.available	2022-02-25T10:48:33Z
dc.date.issued	2019
dc.identifier.uri	http://hdl.handle.net/123456789/12008
dc.description	Supervised by Mr. Syed Ahmed Hashmi	en_US
dc.description.abstract	This study is based on finding the effect of the digital marketing on the sales and competitive advantage in case of pharmaceutical sector of Pakistan. the term digital marketing indicates the promotion of product and services through electronic medium. In order to find out the effect, the research questionnaire is distributed among 150 managerial level employees of the different pharmaceutical sectors. The collected data is then analyzed through the frequency and graphical analysis, then regression analysis separately for the dependent variables. The results indicates that most of the employees considered that the digital marketing is necessary in order to increases the sales and competitive advantage. The regression analysis indicates both sales and competitive advantage are positively correlated with digital marketing	en_US
dc.language.iso	en	en_US
dc.publisher	Business Studies BUIC	en_US
dc.relation.ispartofseries	MBA (MKT);MFN-T 9849
dc.subject	Digital Marketing	en_US
dc.subject	Financial Performance	en_US
dc.subject	Competitive Advantage	en_US
dc.subject	Pharmaceutical Sector	en_US
dc.title	Effects of Digital Marketing on Sales And Competitive Advantage Case study Related to Pharmaceutical Industry	en_US
dc.type	Thesis	en_US