Abstract:
This study is based on finding the effect of the digital marketing on the sales and competitive advantage in case of pharmaceutical sector of Pakistan. the term digital marketing indicates the promotion of product and services through electronic medium. In order to find out the effect, the research questionnaire is distributed among 150 managerial level employees of the different pharmaceutical sectors. The collected data is then analyzed through the frequency and graphical analysis, then regression analysis separately for the dependent variables. The results indicates that most of the employees considered that the digital marketing is necessary in order to increases the sales and competitive advantage. The regression analysis indicates both sales and competitive advantage are positively correlated with digital marketing
