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Welcome to the Bahria University DSpace digital repository. DSpace is a digital service that collects, preserves, and distributes digital material. Repositories are important tools for preserving an organization's legacy; they facilitate digital preservation and scholarly communication.
Browsing Departmental Publications (BUIC) by Author "Zoia Khan"
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Zoia Khan; Arif Khattak
(Bahria University Islamabad Campus, 2017)
Managers are interested in how to develop relationship with customers due to importance of social media based brand communities and changing landscape of communication. Similarly with online brand community platform a new ...