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Browsing Departmental Publications (BUIC) by Author "Rab Nawaz"
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Syed Haider Ali Shah; Saleh Ahmed Salem Alyafei; Rab Nawaz
(Bahria University Islamabad Campus, 2018)
With the increased technological advancement, business improvement and popularity of social media the role of digital advertising is very crucial. Advertising as known influence on consumer behavior and creating positive ...