Welcome to DSpace BU Repository
Welcome to the Bahria University DSpace digital repository. DSpace is a digital service that collects, preserves, and distributes digital material. Repositories are important tools for preserving an organization's legacy; they facilitate digital preservation and scholarly communication.
Browsing Departmental Publications (BUIC) by Author "Qazi Mohammed Ahmed"
-
Muhammad Mustafa Raziq; Qazi Mohammed Ahmed; Mansoor Ahmad; Saquib Yusaf; Aymen Sajjad; Salman Waheed
(Bahria University Islamabad Campus, 2018)
Purpose – This paper examines the relationship of advertising skepticism and need for cognition with consumers’ attitudes towards brand. There is currently limited understanding on how advertising skepticism and need for ...
-
Qazi Mohammed Ahmed; Dr Muhammad Mustafa Raziq
(Bahria University Islamabad Campus, 2018)
Social media has not remained a phenomenon, it has reshaped into an approach, an attitude. It is just not a fad but a process that is here to stay, empowering the daily lives of the global individuals belonging to various ...