Eco-labeling and Consumer Buying Behavior: Evidence from Islamabad

Abstract

This study is conducted to examine the impact of eco-labeling on consumer buying behavior in Islamabad. Eco-labeling is measured with Credibility of Enviro1m1ental Quality, Design and Visibility and Information Clarity. While as Consumer Knowledge as a moderator studied in this research. Sample of 288 is collected from consumers of Islamabad and results are based on descriptive statistics, reliability statistics, correlation analysis, regression analysis and process model 1. It is found in results that all three predictors of eco-labeling including credibility of environmental quality, design and visi bility and information clarity have positive impact on ecolabeling and consumer knowledge about environment moderates this relationship