Impact of Physical Environment and Its Atmospherics on Customers’ Purchase Intention:Retailing Sector in Twin Cities of Pakistan

Abstract

This study has focused mainly on identifying the impact of physical environment on customers’ purchase intention in retailing sector of Pakistan. This study has considered shelving, parking facility, and store atmospherics as independent variables. Whereas, customers’ purchase intention has been considered as the dependent variable in this study. However, this study has finalized retailing of Pakistan for data collection and to testify the relationship between variables mentioned above. The major emphasis in this study has been on exploring the relationship between shelving, parking facility, and store atmospherics (independent variables) and customers’ purchase intention (dependent variable) in retailing sector of Pakistan. To prove this relationship, a survey has been conducted through an adaptive structured questionnaire regarding this literature, in which customers associated with retailing sector of Pakistan, have been requested to share their experiences by filling the questionnaire. Then, to identify the results on data gathered from the respondents, statistical instruments have been used. Some of the statistical instruments used in this study includes descriptive frequencies, reliability, correlation, regression, etc. Results derived through statistical instruments with the help of SPSS software have shown that there exists a significant relationship between shelving, parking facility, and store atmospherics (independent variables) and customers’ purchase intention (dependent variable) in retailing sector of Pakistan. Conclusively, it can be said that physical environment and its atmospherics positively impacts customers’ purchase intention in retailing sector of Pakistan.