The research study has focuses on studying the factors affecting purchase decision of millennials in apparel sector of Pakistani twin cities. Brand image, perceived value, consumer citizenship, EWOM, and trust (representing ...

The executive summary outlines the project's essential findings and proposed actions aimed at improving the pricing strategy and standard operating procedure of Clary Business Machines. The primary objectives of this project ...

The primary objective of this study is to assess the impact of digital marketing tools on enhancing the performance of real estate businesses, with a focus on website solutions, social media marketing, and email marketing. ...

This study aimed to investigate the impact of consumption experience on customer engagement mediated by brand love and consumer involvement and value consciousness acting as moderators. Present research has used consumption ...

The concept of green market has become increasingly popular. The increasing environmental awareness among consumers in recent years has led to a widespread adoption of green consumption practices. Today’s customers perceive ...

Purpose – In recent years short videos has emerged as a new marketing tool which have played phenomenal part in increasing customer awareness and inspiration. Therefore, it is important for marketers to understand the ...

This rising importance of social media influencers regarding the promotion of brands has been witnessed during the past decade. Social media influencers related to the travel sector, equip their followers with every necessary ...

With the advancement in technology every day, usage of social media has also increased tremendously. Social sites now a days is not only about chatting with people, it has become a shopping platform as well. The pandemic ...

E-commerce is the talk of the town all around the world these days. With the continuous advancement of technology and the continuous threat of Covid-19, the adoption of E-commerce platforms in daily life is increasing day ...

The purpose of this study is to examine the effect of cold calling on customer attitude and purchase intention in real estate sector in Islamabad. Analysis of cold calling and their impact on customer attitude and purchase ...