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MBA (Marketing) BUIC: Recent submissions

Now showing items 61-80 of 298

Can Social Media Influencer Effect Consumer Purchase Intention: A moderated mediation model of Influencer’s Credibility and Brand Recognition

Sh. Aamir Masood, 01-322222-030 (Business Studies, 2024)

The primary purpose of this research is to thoroughly investigate whether social media influencers can significantly affect consumer purchase intentions, employing a sophisticated moderated mediation model that incorporates ...
The Impact of Social Media Advertisement and Electronic word of mouth on Consumer Buying Behavior in Rawalpindi and Islamabad Restaurants

Syed Burhan Ali Kazmi, 01-221231-013 (Business Studies, 2024)

This study investigates the impact of social media advertising (SMA, electronic word-of-mouth (EWOM), online ordering system (OOS), information accessibility (IA) on consumer buying behavior (CBB) in the Pakistani restaurant ...
Impact of Customer Satisfaction, Customer Trust, Perceived Quality, Customer Commitment That Influence Customer Loyalty: A study of Pakistani Commercial Banks

Mirza Moin Baig, 01-321222-052 (Business Studies, 2023)

The major purpose of this study is to assess the Impact of critical factors that influence customer loyalty (a study of Pakistani commercial banks). Furthermore, to get an idea that which variables and processes are more ...
Adoption of AI in Marketing and its Impact on Business Performance. A Case of SMEs in Pakistan

Nadra Ramzan, 01-222221-023 (Business Studies, 2023)

AI has gained popularity over the past few years, and it is not unwarranted. We see its implementation in many areas, one of which is marketing. From improving customer experience to designing personalized marketing ...
Determinants of E-loyalty in Travel Agencies

Syed Ahsan Mushtaq, 01 322221 011 (Business Studies, 2023)

E-loyalty, a word derived from the broader notion of customer loyalty, is the persistent commitment of customers to a particular digital service provider or online platform. It gauges the degree to which customers are ...
Impact of Tourism on Real Estate Pricing Strategy & Consumer Brand Trust: A Study on Real Estate Sector in Rawalpindi/Islamabad

Nabeel Ejaz, 01-221221-023 (Business Studies, 2023)

This research discusses the Impact of Real Estate pricing strategy and consumer behaviour on brand trust, a study on Real Estate sectors of Rawalpindi/Islamabad. The major emphasis of conducting this research was to assess ...
Role oF Corporate Social Responsibility Towards Customer Retention: Evidence From the Telecommunication Sector In Pakistan

Huda Abdus Salam, 01-321222-053 (Business Studies, 2023)

The influence of corporate social responsibility initiatives on customer retention in Pakistan's telecommunications business is examined in this qualitative study. By highlighting the importance of corporate social ...
Impact of Effective E-Commerce Marketing Strategies on the Growth of E-Commerce Businesses (SME’s)

Abdullah Javaid, 01-321222-056 (Business Studies, 2023)

This study primarily examines the influence of Effective E-Commerce Marketing Strategies on the Growth of E-Commerce Businesses (SME’s). The research considers Search Engine Optimization, Social Media Marketing, and Email ...
From Clicks to Success: Analyzing Customer Knowledge, Platforms and Innovation in Online Business

Hafsa Urooj, 01-321222-014 (Business Studies, 2023)

This research discusses the impact of digital platforms and customer knowledge on online entrepreneurship with the mediation of digital innovation. Digitalization is fundamentally changing both our society and business ...
Impact of Institutional Quality, Climate Change and Employment on Sustainable Economic Growth in Developing Countries

Mashal Rehman, 01-322221-009 (Business Studies, 2023)

This research investigates the intricate interplay between institutional quality, climate change, and employment as determinants of sustainable economic growth in developing countries. The study addresses a noticeable ...
Impact of Brand Credibility on Purchase Intention of Customers in Cosmetic Industry in Twin Cities

Sadia Amjad, 01-221222-039 (Business Studies, 2023)

This research investigates the relationship between brand credibility, consumer values, and purchase intentions in the cosmetic industry of Twin Cities, Pakistan, considering the distinctive cultural context of the market. ...
Impact of Amazon on Online User Buying Behavior

Shaharyar Tariq, 01-221222-025 (Business Studies, 2023)

This research investigates the effect of Amazon’s shopping environment on consumer purchasing behavior through the utilization of the Analytical Hierarchy Process (AHP), and regression analysis. The review plans to ...
Influencer Marketing : A Detailed Analysis on Impulse Buying and Consumer’s Behavior and Trust Towards Influencers

Ayesha Anayat, 01-222221-007 (Business Studies, 2023)

Influencer marketing has gained a popularity in recent years in Pakistan and due to ever changing trends of Social Media, many individuals have started their career in Influencer Marketing. Brands marketing focus has shifted ...
Factors Influencing Online Shopping Behavior in Twin Cities of Pakistan : Implications for E-Commerce Businesses

Ch. Osama Jamil, 01-221222-007 (Business Studies, 2023)

The rise in technology has induced significant shifts in the consumer behaviors in the Twin Cities of Pakistan mirroring global trends. This study examines the factors influencing online spending in this region. Building ...
Exploring the Effectiveness of Social Media Marketing On Purchase Intention in Twin Cities Smart Watch Market

Syed Muhammad Sadiquain, 01-321222-044 (Business Studies, 2023)

Customers now have higher standards for freshly released items due to the cutthroat nature of the modern technology business and its quick growth. Wearable technology, and smartwatches in particular, are a rapidly growing ...
Impact of Service Quality on Brand Loyalty A Study of Online Garments Platforms in Islamabad

Mujeeb Ullah Khan, 01-321222-067 (Business Studies, 2023)

The primary objective of this study was to evaluate the Impact of Service Quality on Brand Loyalty within Online Garments Platforms in Islamabad. It aimed to explore the influence of service quality dimensions on brand ...
The Effect of Disclosure Styles on Purchase Intention : Mediating Role of Parasocial Relationship

Ayishm Zia, 01-321222-010 (Business Studies, 2023)

As the digital age grows, influencer marketing has amassed a growing market around the world. Hence, it is necessary to understand how disclosure styles can be used by influencers to promote products and services. This ...
Impact of Behavioral Factors That Encourage Online Buying of Electronics (A study of Twin Cities market)

Muhammad Asim Farooq, 01-321222-022 (Business Studies, 2023)

The purpose of the study is to establish similarities between impact of behavioral factors that encourage online buying of electronics (A study of twin cities market). The purpose of this study is to investigate the sub ...
Impact of Social Media Propaganda on Consumer Buying Behavior of Multinational Companies in FMCG Industry of Pakistan

Muhammad Ahmed Khan, 01-3222212-015 (Business Studies, 2023)

The study focused on investigating the relationships between social media propaganda, consumer trust, perceived content credibility, and consumer buying behavior. Social media propaganda served as the independent variable. ...
Emotional and Experiential Aspects of Video Game Consumption: A Multidimensional Outlook

Usama Shahid, 01-322212-022 (Business Studies, 2023)

The purpose of this study is to know Emotional and Experiential Aspects of Video Game Consumption through a Multidimensional approach. This study will help us to know what Emotional and Experiential Aspects effects player’s ...

Now showing items 61-80 of 298

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