This research investigates how AI tools, trust, and age intersect to shape online purchase decisions in e-commerce environments. Through a quantitative methods approach, data were collected from 250 respondents who engage ...

In the evolving landscape of sustainable fashion, eco-labeling stands as a pivotal force shaping consumer behaviors and perceptions. This study delves into the intricate dynamics surrounding eco-labeling and its impact on ...

Impulsive online shopping is an essential element that provides significant advantages to online advertisers and retailers. Individualisation ought to be the guiding principle behind all social media advertising and marketing ...

This research investigated the mediating role of social media engagement in the relationship between digital marketing and marketing performance within the Pakistani telecom industry. The study confirmed the significant ...

The widespread adoption of battery electric cars offers a sustainable remedy for addressing environmental and energy challenges, contributing to the fulfillment of carbon neutrality goals. Promoting the rapid advancement ...

This study investigates the effect of social media marketing on the sustainability of small businesses operating in Pakistan's green manufacturing sector, with innovation capability playing a pivotal role as a mediator. ...

This research aims to find out the impact of user-generated content on brand perception and purchase intention in digital marketing in Pakistan. The moderating role was analyzed in terms of consumer characteristics and ...

This research aims to find out the impact of user-generated content on brand perception and purchase intention in digital marketing in Pakistan. The moderating role was analyzed in terms of consumer characteristics and ...

The idea of employability in the financial business is unpredictably affected by individual characteristics, corporate practices, and external factors. The powerful idea of employability is inspected in this proposition, ...

This study investigates the impact of digital transformation on business performance within the pharmaceutical sector, with a focus on the utilization of Industry 4.0 technologies such as Big data, Cyber-physical systems, ...