The objective of this research discusses the Impact of social media marketing on consumer’s brand trust and loyalty: An empirical approach towards the clothing industry The major emphasis of conducting this research was ...

Purpose: Brand marketing communications have vital role in marketing strategy and brand authenticity is considered vital part of strategy by many firms. This study examines the impact of brand marketing communication on ...

Now a day’s many business firms are utilizing social media advertisement as a powerful instrument to place their product in customer minds. Mobile phone companies invest heavily in social media advertising campaigns. These ...

This research discusses the Impact of corporate social responsibility associations on consumer’s brand attitude along with brand awareness, and customer satisfaction. The major emphasis of conducting this research was to ...

The objective of this research is to analyze the effects of guerrilla marketing strategies through advertising through which the perceived effects are determined on the generation Y and to examine the effects on generating ...

This study is conducted to examine the impact of eco-labeling on consumer buying behavior in Islamabad. Eco-labeling is measured with Credibility of Enviro1m1ental Quality, Design and Visibility and Information Clarity. ...

Purpose – The purpose of the study is to understand the relationship between the six factors causing perceived risk and their relation to online purchase intention. The six variables are financial, product, time, psychological, ...

This study has focused mainly on identifying the impact of physical environment on customers’ purchase intention in retailing sector of Pakistan. This study has considered shelving, parking facility, and store atmospherics ...

This paper revolves around developing a viable expansion strategy to turn Aqua Fun Resort, an amusement park, into a more profitable business. Based on research there is a great window of opportunity in Pakistan for 360 ...