Objectives: Present study analyzes the impact of trustworthiness, perceived usefulness of Facebook advertisement and social media usage on purchase intention of Real Estate customers through Facebook advertisement. Background: ...

The importance of Sales promotion has kept on increasing in this globalized world. In Pakistan, thousands of rupees are spent every day on promotional activities. The companies now consider promotional activities as a ...

This study has focused mainly on identifying the effect of emotional support, informational support, and digital support on continuous purchase intention in smartphone industry of Pakistan. This study has considered emotional ...

This research is around user generated content (Independent Variable) and its effect on brand image (Dependent Variable) and perception of tourist (Dependent Variable) and how it is to be favorable for tourism of Pakistan. ...

This research is carried out with the objective to detennines what are the factors that affect the decision of online grocery shoppers to switch from one online grocery store to another. In order to do so, four main factors ...

Background-The previous researches were considering many variables at a time. Those researches were more inclined towards the businesses that are more profit oriented rather being customer oriented. Design/Methodology-This ...

Majority of businesses in tourism industry small or medium sized utilize social media as a primary source of marketing their services , this practice has developed the need to have a deeper insight on how effective is the ...

This comparative research was designed to investigate the impact of service quality on customer satisfaction with mediating role of mystery shopping in the Pakistani banking sector. A sample of 302 respondents, from a ...

The purpose of this study is to examine the relationship between belief factors, consumers’ attitude, and consumers’ behavioral intention toward social media advertising in green marketing scenario of skin care industry. ...

The main purpose of this study is to determine the effect of hedonic and utilitarian values on urge to buy impulsively with the mediation of browsing in the online cosmetic industry of Pakistan. The study has used quantitative ...